Course Summary
Renowned for her expertise in crafting human-sounding, non-salesy sales copy tailored for entrepreneurs, Nicole Elliott will unravel the secrets behind enhancing your website copy to drive conversions and establish a deeper connection with your audience.
Attendees will learn:
- The 5 strategic tweaks business owners can make to optimize their website copy today (for more conversion and audience connection!)
- A quick, often overlooked conversion-boosting step that will take you 7 minutes or less to implement on your entire website
- The most common mistakes I see businesses make with their website copy + real-world examples of what to do instead
- The right way to use your testimonials for maximum persuasion and audience relatability (hint: there’s more to it than just tossing ‘em up on your website!)
- Live Q&A to get your thorniest website copy questions answered
About Nicole Elliott
Nicole Elliott is a conversion copywriter & messaging strategist who specialises in human-sounding, non-salesy sales copy for entrepreneurs. She began her writing career in academia, but got sick of its painfully dry, stuffy, drained-of-all-personality approach to writing.
She found copywriting (and the chance to write like a human!), and never looked back. Today, she cooks up copy with her 3-Step Human-First Messaging Approach to help clients nail down their brand voice, capture their audience's actual words with extensive "Voice of Customer" research, and strategically blend the two together for copy that connects and converts.
When she's not writing for clients, Nicole is probably getting lost somewhere on the globe (she's visited 80+ countries and lived in half a dozen), learning languages (she speaks somewhere between 3.5-5, depending on the day and on how much coffee she has had), or teaching the occasional English as a Second Language class.
Get Nicole’s free website copy guide (and some other copy-boostin’ resources) here.
