Course Summary
Everything you do with your business; whether it’s creating a process, creating a product/service, writing content, or developing a lead magnet – you HAVE to start with your customer avatar.
- Put yourself in their shoes.
- Understand what they know, what they don’t know.
- Their opinions and perceptions.
- Understand their frustrations, and how you can help them.
- Understand what sort of person they are, how they talk and think.
- Understand how they like to buy – what they expect, and how you can exceed their expectations.
Join Dee Collins for this essential marketing masterclass where you'll learn the steps to creating your ideal customer's profile.
About Dee Collins:
Dee has been an entrepreneur for most of her working life. She is the founder and editor of focus magazine and created the Focus Tribe Online membership site for women in business, in 2022. Dee is also an empowerment and accountability coach and is driven by the fact that she never wants to end up in a rocking chair and look back on her life and say “I coulda, shoulda, woulda!”