The 10 Most Effective Hooks to Use in Videos
Dee Collins 
A hook is the attention-grabber that gets your audience invested in your video.
In the same way that a novelist needs to ‘hook’ you into their book as quickly as possible, videos need to grab a viewer’s attention in seconds – 8 seconds to be exact!
Why eight seconds? Well, according to research, the average attention span of a human is eight seconds! That's not long to hook your viewers in so they continue watching your content!
When it comes to videos, hooks are everything because those first few seconds have to grab a viewer’s interest.
There are loads of different types of hooks you can use to make sure your viewers want to keep watching rather than clicking away, but some consistently work better than others.
Here are 10 of the most effective hooks for videos:
Surprise
This can be anything from a plot twist to a jaw-dropping stunt. Surprise is a great way to keep people hooked because it's unexpected. And when people are surprised, they want to see what happens next.
Humour
Humour is another great hook because it's a great way to keep people engaged. People love to laugh, so if you can make them laugh right away, they're more likely to stick around.
Mystery
Mystery is a great hook because it gets viewers curiosity revved up. If you can create a sense of mystery, people will want to see how it unfolds.
Emotion
If you can make people feel something, they're more likely to keep watching. Emotion is a powerful hook because it can make people care about what's happening on screen.
Voyeurism
People are naturally curious, and if you can tap into that curiosity, you've got a hook that's sure to keep people watching. Voyeurism is all about giving people a glimpse into something they normally wouldn't see.
Scandal
Scandal is another great hook because it's the perfect way to get people's attention. Scandalous videos are always popular because people love gossip and drama.
Shock
Like surprise, shock is a great way to get people's attention. If you can do something that shocks people, they're likely to keep watching just to see what happens next.
Tease
Teasing is a great hook because it gets people's anticipation up. If you can tease people about what's coming next, they're more likely to stick around to see it.
Fascination
Start with a fascinating fact to pique viewers’ curiosity and grab their attention. This one has the added benefit of building your credibility in the viewers’ eyes, too.
What if…
“What if I told you there is a savings account that is 100% safe and pays you 9% interest?”
If you can use one or more of these hooks in your videos, you're sure to keep people hooked. Which one will you use first?
Categories: : Business tips