Meet our instructors: Debra Banks

Meet the author of 8 Pearls Biz Plan Framework course - Debra Banks!

How did you come up with your incredible 8 Pearls Biz Plan Framework that’s featured on Focus Tribe Online? What was the inspiration behind the idea?

I like systems and frameworks for multi-faceted tasks, like writing a business plan. As I was thinking through the components of another business idea that I am working on, I noticed that many of the items I was thinking about to develop the business began with the letter P. So, I thought the 8 Pearls would be an easy way for me and others to work through the components of a business plan.

What is the ‘pearl’ you personally find the trickiest when it comes to building your business? And why?

Promotion is the toughest one because there are so many ways to promote your business. It takes a lot of work, trials, testing to develop a promotion plan. And sometimes you have to fail before the right promotion plan is built. And you need to study your metrics to determine success.

Is writing down your business plan something only those who’re just starting out should do or would it also be beneficial later in one’s entrepreneurial journey?

Writing a business plan is beneficial for both start-ups and for those already on their entrepreneurial journey. And even if you already have a business plan, it is important to revisit the 8 Pearls periodically to measure how you are doing against the plan and to determine if you need to Pivot.

How can your AIM Biz Academy help struggling entrepreneurs? What services do you offer?

AIM Biz Academy provides the AIM framework in workbooks for entrepreneurs to Assess where they are, Information to improve and then a process for Mastery. So, they can AIM for and reach their business goals.

You’re also certified as a NLP Life Coach, Health Coach, and Yoga Instructor. How are you able to do all these things at once or have these happened at different stages of your life?

I am 66 years old (proud to say my age) so I have been on the journey for self-improvement for awhile (smile). All of the trainings for NLP, Health Coach and Yoga have added to my life and my current perspectives. In fact, my next business venture will include a framework that will not only use my MBA (Masters in Business Administration) training but these other more “soft” topics as well.

Who is Debra outside of her business? Tell us a little bit about yourself and where you’re from.

I am the proud mother of a son and grandmother of one grandson who calls me DMa, which stands for Diva Grandma (smile). I grew up in the state of Virginia in USA. I am currently retired from my corporate career. And enjoying travelling, working out, staying healthy and living in paradise in sunny Florida in USA.

Debra with her son Samuel Raymond Banks III and grandson, Samuel Raymond Banks IV

Categories: : FTO Instructors